In collaboration with ClickZ , our team at Google Analytics is currently conducting research and we’d love for you to be a part of it.
Our goal with this project is to help marketers, entrepreneurs and web analysts understand the state of mobile marketing and apps measurement. The data produced should benefit everyone in the industry and that’s why I’m sharing the opportunity to contribute with our community here.
Mobile is clearly an important channel that savvy marketers are already embracing. You would have to be living under a rock to not see the trend, with adoption moving fast. As noted in a post on our blog on next generation measurement , we’re seeing mobile now accounting for 8% of all conversions in Google Analytics and that mobile conversions have grown by about 180% in the last year alone.
With incredible growth of devices, apps and of course users marketers are following. Where do you fit in with your peers and the industry as a whole?
As a plus, by completing the survey you’ll be among the first to receive the results once it is compiled into a report.
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About The Future Buzz
The Future Buzz is a digital marketing blog run by Adam Singer and updated by the entire site’s community of contributors. Adam works for the Google Analytics team by day.
The thoughts and opinions expressed here are that of each article’s writer and may not necessarily represent the viewpoint of Adam or his employer.
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